Screen Shot 2013-04-10 at 4.38.01 PM.png

A SNAPPLE A DAY // After several years of sepia-tinted, vintage-themed live action commercials, Snapple was in dire need of a modern makeover to stand out amidst increased competition and category trends that favored fresh juices and natural ingredients. "A Snapple a Day" helped reintroduce Snapple as a juice with natural ingredients, made with the best stuff on Earth, and established a new look and feel that emphasizes diversity in color and flavor. At the same time, the animated executions showcased the bottle and the ingredients, creating a fun, playful persona that's reinvigorating the brand.