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NIKE FIELD REPORTER // To engage a younger audience, Nike debuted Field Reporter. Part intern, part journalist, the experience speaks to teen girls in a familiar voice: their own. One girl was chosen from over a hundred audition videos. Traveling across the country, she talked to elite athletes, celebrities, artists, and pop culture icons, recording her findings at Nike Women in the form of blog entries, photos, and video. Helping her out was a team of correspondents who reported on fitness trends, local events, and product reviews.

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