NIKE PLUS LAUNCH // When Nike and Apple formed a partnership, Nike+ was born. But it wasn't clear what the product would be or how it would act. At R/GA, we built Nike+ from an idea into a product launch, complete with video tutorials and a very basic website. Within six months, Nike+ had recorded ten million miles run by approximately three-thousand Nike+ users. Within a year, Nike+ had earned a Cannes Titanium Lion.