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Harmon Kardon Invoke with Microsoft Cortana // In an age of artificial intelligence, we decided to go for "emotional" intelligence. In order to create a film that would stand out in a crowded voice-activated, AI-empowered speaker category dominated by Alexa, Google, and Siri, we leveraged data to identify gaps in the voice-activated assistant category and applied our learnings toward creating a narrative that was driven by our data insights.