DANIEL CHU

POSSIBLE // Global // 2015 - Present
Global Chief Creative Officer
Building a next generation creative agency by merging creativity, data, and technology for twenty-first century brands.


DEUTSCH // Los Angeles // 2011 – 2015
Executive Vice-President, Executive Creative Director
Built a world-class, award-winning experiential department that sparked a creative renaissance at one of Los Angeles' largest traditionally-led agencies. Created multiple award-winning experiential, traditional, digital, and social engagements that surpassed agency and client objectives and achieved international recognition. Accelerated agency growth and integration across all agency clients. Works directly with the agency's Chief Operating Officer and Chief Production Officer to develop department strategies and execute agency-wide initiatives. Responsibilities include four areas of opportunity: 1). Panoramic problem solving: Offering integrated engagements across all clients at the agency. 2). New Business: Every agency win has featured experiential and engagement platforms. 3.) Experiential specific: Projects and clients that demand experiential-only programs. 4.) Agency branding: New hire and welcome kits, agency offsites and celebrations, anniversary gifts, and branding. 
Clients: Georgia Pacific, HTC, Pizza Hut, Snapple, Taco Bell, Target, and Volkswagen.


MOMENTUM WORLDWIDE // Los Angeles + New York // 2007 – 2010
Senior Vice-President, Executive Creative Director
Responsible for overseeing integrated activations across agency clients. Creative leader on the agency's flagship client, American Express. Developed and executed AmEx activations at TriBeCa Film Festival, U.S. Open Tennis, US Open Golf, and New York Fashion Week. Co-leader of the agency's branded entertainment discipline, delivering sponsorship programs for American Express, Microsoft, and Verizon.
Clients: American Express, Verizon, Coca-Cola


R/GA // New York // 2005 – 2007
Associate Creative Director
Responsible for integrated digital solutions for Nike.com. Co-creative lead on Nike+ launch. Developed digital platforms for Nike Basketball, Nike Running, and Nike Football. 
Clients: Nike


PETERSON MILLA HOOKS // Minneapolis // 2003 – 2005
Concept Director
Responsible for providing creative platforms for Target, and driving new business. 
Clients: Target, Discovery Channel


TBWA/CHIAT/DAY // New York // 2001 – 2003
Senior Copywriter / Art Director
Responsible for providing creative platforms across agency clients, and driving new business.
Clients: Absolut Vodka, A&E Channel, Kenneth Cole, McDonald's


WIEDEN & KENNEDY // Portland + New York // 1995 – 1997, 2003
Copywriter / Art Director
Responsible for providing creative platforms across agency clients.
Clients: Nike, Coca-Cola