VW ENTHUSIAST // Enthusiasts are devoted to their car brand of choice. They're otherwise known as "tuners," and the audience is referred to as the "tuner culture." VW enthusiasts are some of the most passionate – and influential – of the enthusiast category. VW listens hard to this group of devoted brand loyalists. In order to surprise and delight this valuable crowd, we took engagement in this particular category to another level. We understood that enthusiasts love taking pictures of their cars. But since they almost always use their cell phones as their primary camera, the quality of their photos didn't always measure up to the beauty of their creations. VW Director overcame this problem by giving car owners the power to "direct" a professional car photographer on a professional white cyc setup, to capture a magazine-quality shot of their creations for them to keep, share, and cherish years later.
VW ENTHUSIAST EVENT POSTERS – 2012 //
VW ENTHUSIAST EVENT POSTERS – 2013 //