TARGET THRESHOLD LAUNCH // Target wanted to introduce Threshold, their new home furnishings line, in a big way. Inspired by the majesty of Grand Central Terminal, the Dollhouse featured eight fully decorated rooms that guests could walk through and explore. Conjuring up childhood memories filled with imagination and dreams, the Dollhouse featured over 3000 Threshold items that guests could touch, hold, and buy – in a living environment that couldn't be created in-store. In just two days of activating, the Dollhouse earned over 163 million media impressions.