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THE EMPATHY MODEL // Coca-Cola invited 22 of their agencies to compete for social AOR during the 2016 Olympics. Each agency was required to present the future of social to a global committee of Coca-Cole executives. I led our teams of data analysts and creatives to find emotion in social – something most people would say was obvious, yet nobody had the "math" figured out. My team beat Droga5, Wieden & Kennedy, and 20 other agencies to win global social AOR for more than a dozen Coca-Cola Company brands.