TARGET HOLIDAY // To celebrate the holidays, we took over the length of Chick Hearn Boulevard outside the Staples Center to create a winter wonderland experience at L.A. Live. We brought in one hundred-eighty tons of snow to a city that never sees it, and surprised and delighted thousands of guests with snow ball fights, various brand engagements, and a giant snow castle. The graphic look and feel was aligned with the television campaign, yet we created an experience that felt unique and individual in execution and engagement.