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adidas GLITCH // The global football fan audience is aging out. In order to maintain relevance, adidas needed to identify and engage with a completely new audience: Generation Z. How do you engage with a mobile-first generation in a digital-first age? You create the world's first next generation mobile app from the ground up, and integrate digital experiences like commerce, content, and social with real-time physical experiences, for an award-winning digital platform chock full of technological, physical, and mobile breakthroughs.