Daniel serves as a transformation catalyst focused on expanding agency capabilities to deliver growth for brands. He has operated on both global and regional levels at brand, digital, database marketing, experiential, and B2B organizations; as an architect of modern approaches to digital storytelling, brand experiences, and data-driven creativity. As a champion of gender, cultural, and creative diversity, his mentorship and management discipline has produced next generation creative leadership empowered to succeed in a new age of marketing communications and relationship management.

His work, and that of his teams, have earned multiple Cannes Lions, with inclusion in the permanent collection of New York's Museum of Modern Art.